Mar
07

Sue Simmons to Exit the Evening News

Sue Simmons' contract with NBC is not being renewed

While doing some work up on Yahoo! today, I glanced over at what was trending. I saw the name Sue Simmons in the #1 spot.

The breaking news about Sue Simmons was that she has not had her contract renewed. When her current one is up in June, she will be gone. According to New York Post columnist Cindy Adams, Simmons would have happily stayed. She has been with NBC since 1980.

The reasons why are not being given. However, she shares the anchor desk with Chuck Scarborough and has done that for years. He is 68 years old. Sue Simmons is 68 years old. Reportedly, his contract has been renewed.

For those who are not familiar with that name, Ms. Simmons is a well-known evening news anchor in the New York City area on the NBC network. She has been in the spot for 30 years. To some of us, she has been like a part of the family. I remember when she introduced “Live at Five” which was one of the first news shows to take a format that is very popular now, news stories before the main news broadcast. When my father retired, he was thrilled to watch Sue every night in that “Live at Five” show. He readily admitted he watched because he liked her and how she handled herself on tv.

Looking back, there was only one incident in 2008 that could even be possible; but it was so slight, it blew over quickly with little notice. Simmons thought she and Scarborough were off air when she used a word that gets bleeped. All kinds of people use that on air with no mention so would it be that? If it is, then a double standard is in play for different people.

The NY Times
said this:

Ms. Simmons’s role on WNBC had been diminishing. She has not been on the 6 p.m. broadcast regularly since she returned to work after back surgery at the end of 2010 .

The change at the anchor desk comes at a time of rebuilding at WNBC. After going through years of cutbacks in staff and spending, the station has been adding news people and trucks that can do live remote segments. The changes have come at the direction of the station’s new owner, Comcast, which is trying to improve the standing of the NBCUniversal stations it acquired from General Electric last year.

So what is happening here? Is it gender discrimination, change in culture of this workplace, or is she considered an older worker whose time to go has come?

Sue Simmons has continued to be in the Top Five of the Yahoo! trends all day. That is hardly someone who has no relevance.

I hope I get to update this story with a better ending than I have right now.

Feb
06

Super Bowl Commercials – 2nd Half

What an interesting way to start the second half. The commercials led it off by featuring a commercial by Detroit and the major car companies - Commercial said "It's half time at the game and every where in America and people are thinking about what they are going to do." It continues by explaining that in Michigan we almost lost everything - Detroit - cars - Our second half is about to begin. This commercial was an excellent way to introduce the second half of the game; narrator Clint Eastwood did a great job - quite inspiring on the heels of the news that car companies are getting back to work.

Other commercials I liked in the second half:

CHASE quick pay - house gets smashed apart - man immediately sends money to the owner - makes the point quickly.

FIAT - Woman smacking and seducing young man; it's a day dream but as he opens his eyes, he spots the FIAT and we hear "you'll never forget your first time seeing it."

Pepsi - To the strains of "Your Cheating Heart" a man wearing Coke uniform takes a Pepsi and ends up winning a supply of it to great fanfare.

Acura with Jerry Seinfeld and Jay Leno - good basic comedy promoting the product and the special appearance by the Soup Nazi doesn't hurt either.

GE showing people at work is a nice testament to the recent recovery.

Budweiser has more nostalgia showing events such as the end of World War II and people celebrating with a bit of Bud thrown in

Bud Light - Little dog named "Here We Go" runs and gets bottles of beer for a lot of people.

Samsung Galaxy - Yes, it was a little over the top, but so what, it got the message across and it was fun to watch.

This post is being finished as the Giants are receiving the Vince Lombardi Trophy. It was made by Tiffany in Parsippany, NJ, and it is gorgeous. Congratulations to the Giants.

To both the Giants and Patriots, thanks for an exciting game and a chance to see some good commercials.

Feb
06

Super Bowl Commercials – 1st Half


There was a good variety of commercials in the first half. Here were the ones that I felt did the best job of selling their product or service:

Hyundai – Theme song from Rocky being sung by loads of people – definitely inspiring and they featured the best of the voices.

Coke- Polar Bears drinking a Coke – pretty touching – second commercial later in the first half featured classical music as the polar bears played football with the Coke bottle so it is seen the entire time. Besides, polar bears in cartoon format are always cute.

Budweiser – Prohibition ends – based on a true story! The Early Times of Budweiser – good use of representations of Americana. This commercial is timely with the new emphasis on buying products made in the U.S.
-
Chevy – The car advertisement I liked earlier this week (see previous post) still was a favorite for me. This is the one where the graduate thinks his parents bought him a Chevy but his real gift is a small refrigerator sitting next to the car.

TeleFlora – Woman dressing very sensuously obviously has just received the Valentine’s Day flowers – nicely done with a subject that could be overdone very easily like happened with the Go-Daddy advertisement for the new .co domain names.

Doritos – lady propels the baby to grab the bag of chips from the teasing child.

Feb
05

Super Bowl Sunday – Feb. 5, 2012 – Before the game

As is my tradition here at The Gardner Associates, I will be watching for the aspects of the Super Bowl that relate to the commercial aspects. But before that begins, I have to say that the two singers who performed “America the Beautiful” were wonderful. They really captured the spirit of what today is, a part of the American culture. Bravo!

High marks go to Kelly Clarkson and chorus for a beautiful performance of the National Anthem. We are off to a good start!

Feb
01

Super Bowl 2012 Ads Going to the Dogs with a Side Order of Cars

I will admit it: I’m a Super Bowl ad junkie. I like seeing the advertisements as much as I like seeing the game. Whew! that’s better. Feels good finally admitting it!

The early runs on these advertisements indicate that dogs and cars are big this year. Dogs are featured in 3 of the top rated ones. And yes, people are ranking the advertisements already. Here is the one that seems to have captured the #1 spot:

I love it, but I don’t think the Volkswagon brand is publicized that well. The dogs are adorable and clever; they steal the show until the very end when we learn who the advertisement is for.



Now on the other hand, Chevrolet combined humor and kept its product in full view throughout the ad until the end. They are obviously going after a young market and they do a great job capturing their habits with the status updating and friends gathering still in cap and gown.

What do you think?

By the way, this year the stakes in the game are a little higher since I will be routing for the Giants and the dogs.

Dec
15

Black is Color of Choice for Women in Business

The Wall Street Journal is reporting that the color black is the color of choice for women today when it comes to workplace attire.

In an article by Rachel Emma Silverman:

some 51% of female senior executives typically wear black clothes to work, compared to just 18% of men, according to a 2011 survey of 561 managers from CareerBuilder. (Hat tip: Harvard Business Review.)

Men meanwhile, prefer blue in the executive suite; some 41% of male managers typically wear navy to work.

Read the entire article on the Wall Street Journal website.

Dec
13

‘Tis the Season for the Company Holiday Party – or is it?

Years ago, the annual ritual of attending the office Christmas party was a most acceptable practice. Companies were known to throw lavish events with open bars flowing and food abounding. Stories about what happened at those parties kept the office filled with gossip for months afterwards.

Somewhere in time, the office Christmas party changed to a Holiday Party and in some cases, not all, they were scaled back. Articles started appearing months ahead providing caution on how to act at the party so that one’s reputation didn’t get tarished.

Now fast forward to our most recent recession. It wouldn’t be out of place to estimate that it was around 2008 – 2009 when many holiday parties were either cancelled or cut back in spending. So it was a bit of a surprise to learn that according to a recent survey by the Society for Human Resource Managers, 68% of companies plan to host such events this year. That number is up from 61% in each of the prior two years.

A well appreciated perk of yesterday, but how does today’s worker feel about it? A survey by Glassdoor, shows that just 4% of employees place a party among their top choices for holiday perks. 4% is pretty low. In some cases, people are reporting that they spend enough time at work so they don’t care to spend their off time with the same crew they see so many hours every week. New trends could be coming to light here. The question becomes, what, if anything, will replace the office holiday party?

Sep
27

Chinese Firms Awarded American InfraStructure Jobs

Ever wonder why more Americans are not working?

Where have the jobs gone?

The ABC Evening News with Diane Sawyer has launched an investigative line of programming dealing with this issue. They began by looking at how little furniture and household items in a typical American home were actually made in the United States. The results were quite startling.

Last Friday, the day after President Obama gave a speech on job initatives he hopes to see Congress pass in the hopes of giving more jobs to Americans, ABC reported on recent awards to Chinese construction companies who bring their own labor in to do the jobs. The awards of these contracts come right from our own government. ?? Watch the video and judge for yourself if this makes sense.

video platformvideo managementvideo solutionsvideo player


Sep
14

New Technology Affects Websites and Performance Reviews


The Wall Street Journal is reporting

that Amazon.com Inc. said it is testing a major redesign of its website, an overhaul that could refashion the way people shop on the world’s largest online retailer.

The new site appears to have been streamlined for use on a tablet computer, online-commerce experts say, indicating that the Seattle-based retailer is trying to improve the shopping experience on Apple Inc.’s iPad—or its own competing device.

Read more here.

How has new technology affected your company’s website? Have you tested the site on devices like the iPhone that limit some of the programs frequently used on PCs?

Changes to Performance Review Processes

There was a fascinating article also on the Wall Street Journal today about how the “status-update era” is changing the annual performance review. They say:

With many younger workers used to instant feedback—from text messages to Facebook and Twitter updates—annual reviews seem too few and far between. So companies are adopting quarterly, weekly or even daily feedback sessions.

Read more about how the Facebook generation is influencing the way performance reviews are done and why the move is on to much more frequent feedback.

Jul
14

First No Jobs then a Look at Too Many

Is cutting jobs to attain quarterly profitabiltiy going to pay off in the long run? This question is discussed in Job Cutters May Reap What They Sow By Kathleen Madigan

For an individual company, keeping down labor costs is a smart move. But the U.S. economy as a whole suffers when weak labor markets hold back consumer spending. The same companies that are laying off workers today will soon wonder why they have no customers later on

Article continues at the Wall Street Journal online.

On the other side of the fence, this article is an interesting read for those recruiters who might have noticed some odd resumes coming across their computer screens lately. The Unemployed Worker’s New Friend: Outsourcers by Joe Light discusses services that can be purchased for a weekly fee to automatically send out your resumes. I’ve had some of these arrive for a recruitment assignment I’m handling, so when I read this, I could identify with a similar situation:

Last summer, Mel Moomjean was unemployed and looking for a job as a sales director, but without meaning to he also applied for work as a receptionist, manicurist and fitness coach. His résumé, which highlights more than 20 years’ experience managing sales teams, even landed at the beauty salon his wife goes to. It was looking for a stylist.

Gary Bauer, the salon’s owner, thought Mr. Moomjean was joking. “I talked to his wife, and we had a good laugh about it.”

It wasn’t a joke. Mr. Moomjean had outsourced his job hunt.

Learn more about this new approach to job hunting at the Wall Street Journal online.

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